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  • Telephones and Me!

    I hate ringing telephones!

    When I was a kid, actually probably until well into my high school days, I loved talking on the phone to my friends. Then again telephones were relatively novel and they didn’t ring constantly. When they rang it was a person you knew who calling for someone in your household.

    By the time I got to graduate school, phones began to ring a lot more often. We didn’t call them spam or scam calls at that at the time but my roommates and I just almost never answered our phone. We could let it ring and ring and ring and did not care. 

    But over the years, I have had friends who have to answer telephones – they cannot stand to hear a phone ring without answering it. This even in the modern days of cell phones, caller ID, and with too many of your calls being of the spam scam variety-  they still answer..

    I was the first of my friends to get one of those newfangled answering machines. It was the late 70s and it was one where the top lifted up and you put in 2 tapes. One tape was for your  or message and the other tape was for people to leave messages. It was expensive for those days and I remember going to Jordan Marsh in downtown Boston and paying approximately $250 for that machine. It lasted a long time, through a few moves, until it got zapped I think by some nearby lightning once and it became an a.m. radio station. 

    That machine paid for it self the very first day. I set it up  after arriving home and then went about my business. Hours later I remembered I I had a machine. I went to my office and there were lights blinking. A message!  Inviting me to be a keynote speaker at an event! I called back said yes, and as I was going to paid more than the cost of the machine – from that point on it was a freebie.

    Now, most of us carry our “answering machines” in our pockets. It’s actually a multi use computer that we can use to make phone calls. But if you are like many of us, phone calls are the leas used aspect. Even we elders text, use social media, etc. to connect and phone calls are becoming a rarer way to communicate.

    And I can shut off the sound so I don’t hear it ring!! Ah – I love modern technology!! 

    PSA – please try to not answer your phone all the time… 1) it’s rude and 2) it’s usually a scammer.

    Questions? Comments? Thank you!!

  • Make any day the start of YOUR new year!

    new year

    As we leap from 2017 to 2018, let me ask: why make January 1st the start of YOUR new year?

    There.are many cultural and religious starts to a “new” year. Here for example, is a wikipedia article where you can look by month for the differing new year starts.

    And personally, I can add several new year starting times. Most of my life has been spent in some sort of educational system or academia itself. Therefore one of my mental new year starts is usually September. And this happens to be a relatively shorter year because a school year is basically September through June.

    Then there is our birthdate. We celebrate the ending of a particular year of life and the beginning of the next number. For many that is basically a start of another sort of year.

    And of course there is the universally accepted January 1 new year. It comes with all sorts of hoopla these days and big celebrations – and for people in business [and even in their personal lives] it is a time where you get a lot of messages: “what are your New Year’s resolutions”” what are you going to do differently in your business starting January 1?””  “what are your goals” “what are your plans”  “You need a planner.” The weeks before January 1 there were lots of planners for sale so that you could organize your entire year before January 1 rolled around. 

    failure

    And then, not surprisingly but rather appallingly negative, came a bunch of messages beginning around January 3rd or 4th that basically said now that you’ve already failed at all of those resolutions  [a subtle “you loser you”] – it’s time to buy my bright shiny object so that you get back on track and have a good year.

    Yuck. Why do we try to talk people into making resolutions and promises to themselves when we know that most never keep any? Resolutions made for January 1 are generally doomed to failure for many reasons but mostly because they are set haphazardly and often under some peer pressure – online or in your offline life.

    While I do live in a culture that has a major January 1 thing about it and I sometimes get caught up into thinking about “day 1” stuff I have come to the realization in my own head that I don’t care what day of the week or year it is – or what number!  – I was not going to get caught up in this “January 1 stuff!.”

    I decided I needed a mental health break from what I was doing and figured that I had several books to read,  there were also some good football games on, cooking to do [I got a VitaMix as an early birthday gift]  and I originally said I was going to make January 8th the start of MY year. But January 8th came with some fun social obligations, then January 9th just felt “off – so  I decided that MY year was going to start on January 10th, a day that has no meaning at all to me – and so today I am saying happy new year to me and that’s fine – but you, the reader, can pick your own date. This post is obviously published on January 10th – but if you’re reading it in August or September hey it could work for you then – or even July –  or even January 1. The point is that it doesn’t matter – what matters is you stay true to you and stay on the path that you want that you choose and not what everyone else says you should choose.

    Choose your own start to your own new year! Go for it!!

    new year

    Questions? Comments? Thank you!!

  • Niches: Yes! You Can Have More Than ONE!!

    niche pressure

    You MUST have a niche!You must have only ONE niche!To be successful, you must describe the one IDEAL person to whom to market your niche product or idea!

    These are the sorts of messages I see so frequently – online and in emails. I have tried to follow these “rules” and describe me and my interests to [alleged] marketing gurus and am too often told, “that’s too broad,” or even asked “are you ADD?”  

    I TRIED!

    I tried so hard to discover MY niche. I worked at the suggested steps – and I always “failed.” 

    MY BRAIN!

    My brain goes in many directions, often in rapid succession – or maybe  all at once.

    Was I a failure? NO! What I was up against was an understanding that my brain is not like everyone else’s and maybe yours is not either. There are people like us who have different kinds of brains and we are called nonlinears, scanners, polymaths, and Renaissance thinkers.  We make up a very small percentage of the population so it’s not surprising that people do not understand us. We understand us and we understand those marketers who want us to have one niche. 

    What I’ve come to understand for myself is that I have many niches – based on my many interests, many so-called passions, and my many levels and areas of expertise. 

    And I can work on one at a time so when I’m asked these days about my niche I can turn it into “yesterday I was in X niche, today I am in Y niche, and tomorrow I may be in the Z niche” and next week I may be in any of the rest of the alphabet. It depends on me.

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